William will unpack his latest book, Be the Unicorn. The book addresses the questions of, How do I stand out? and How do I become irreplaceable? William bases the answers on his firms in-person interviews with over 30,000 leaders. There are 12 habits and each outstanding leader has many of them. As Fletch said in his Amazon review, “this is a goldmine of information. William gets right at what the best leaders do and how they think. With a plethora of examples from business, non-profits and church life, he illustrates twelve traits and habits.”