Articulating your Church’s Member Lifecycle or member engagement strategy will help you know your people, define the next steps for growing their faith and result in growing your church. Let technology help you take the Great Commission into the digital age. Let’s answer the question of How do we grow our church; especially in a digital world? 

Churches need to engage their members, meeting them where they are in their unique faith journey. Churches should use an old marketing strategy: the customer or member lifecycle. As the pandemic exposed, churches really don’t know what’s going on with their members; especially when they lose the weekend service

The best way for XPs and leaders to maintain focus and avoid frustration is to have a strategy or methodology that uses the Member Lifecycle. It builds member engagement to grow your church. It builds disciples and that translates into growth.

As Executive Pastor of Christ’s Church of the Valley (a top 5 mega church in Peoria, Arizona) he helped CCV grow from 4 locations to 10, which resulted in a 370% increase in weekly attendance; a remarkable achievement that he credits to God’s provision, terrific teaching & worship and a unified strategy centered on honoring an individual’s journey of faith.

Resources

• StudioC Member Lifecycle
• XPastor article by Blue on How Marketing Strategies Play a Role in Creating Disciples: Using the Member Lifecycle

About Blue

With tenure as an Executive Pastor, International Marketplace Executive and Venture Capitalist, Blue Van Dyke brings a uniquely powerful POV to ministry.

Blue’s multi-decade career as a global businessman has cultivated the launch of businesses and projects both domestic and abroad. He is best known for partnering with organizations to grow the value of their business through the implementation of technology-enabled solutions. The philosophy of Member Engagement was first introduced to him during his tenure at Mercedes and has become a cornerstone principle of the growth strategies he implements. Anyone who has had the opportunity to work or collaborate with Blue recognizes him as a strategic business leader with a philosophy of doing things with optimum results and business value.

He builds confidence in those around him as an enterprising business innovator who is goal driven, knowledgeable, and focused on what is possible while remaining dedicated to creating concepts and ideas that deliver valuable results. As an integral player for Proxicom’s survival through the dot-com burst, Blue was tasked with increasing revenue and profitability, streamlining operations and strategically repositioning Proxicom in preparation for sale. Remarkably, he helped successfully grow Proxicom to a $60MM business in 2007 and led the sale of Proxicom to the Goldman Sachs backed digital marketing firm iCrossing.

As Executive Pastor of Christ’s Church of the Valley (a top 5 mega church in Peoria, AZ) he helped CCV grow from 4 locations to 10, which resulted in a 370% increase in weekly attendance; a remarkable achievement that he credits to God’s provision, terrific teaching & worship and a unified strategy centered on honoring an individual’s journey of faith.

In 2020 he founded The StudioC, a full service agency that blends the power of digital transformation with the philosophy of church member engagement. The StudioC team has been in your shoes and serves church leaders around the United States to bring clarity and alignment to the process of member engagement using a solution that personalizes next step messaging. This team has a passion for the local church and wants to help the church grow; thus Studio ‘C’.

When he is not traveling around meeting and mentoring with churches you will likely find him in one of three places:1) Enjoying solitude in the mountains 2) On a family adventure with his beautiful wife Crystal and their four adult children 3) Playing a round on the golf course.