What I’ve Learned about Listening to Our People
Watermark Community Church of Dallas uses periodic surveys to better understand congregants’ experiences, hearts, and opinions regarding COVID. Watermark is an enormous church with diverse members. For the past nine years, Benson has also been involved in surveying Watermark’s thousands of members in a variety of ways—including building surveys from scratch and analyzing, reporting, and using survey results. Over time, the surveys expanded to encompass discipleship and two-way communication.
Key areas for learning
- Who of our members are coming in-person vs. their online attendance—and how often do they stream? When they haven’t been attending in-person, why is that? Are community groups are meeting in-person or not?
- Current serving status. Impact of the recent sermon series
- How well we’ve communicated about key things. Plus, a healthy dose of free response questions, segmented out, to get a feel for (1) our Members’ hopes for 2022, (2) thoughts about all the recent leadership changes, or (3) generally “what’s on their mind.”