Givers have certain universal expectations. They expect to be listened to, treated with respect, and never taken for granted. When you ask people to give financially, you must understand that it’s not something they’re naturally inclined to do. You want to ensure you honor your givers and potential givers. A well-planned and executed year-end project does that. Our friends at Generis created a Year-End Giving Guide to help you best engage the hearts of your givers and give your ministry the financial margin to kick-off 2018 well.